AdUp OÜ
RegisteredKey figures
Ratios
2025Summary: AdUp OÜ
What kind of company is it?
AdUp OÜ (registry code 16554870) is a private limited company (OÜ). The company was entered in the Commercial Register in 2022 and has been registered for 4 years. Registered location: Kristiine linnaosa, Tallinn, Harju maakond. According to the latest annual report, the main activity is web search portal activities (EMTAK 63911). The company is registered for VAT (VAT number EE102575514).
How is the company doing financially?
Revenue in financial year 2025 was 147 752 €, down 82,4% on the previous year (838 517 €). From 2022/23 to 2025, revenue declined by an average of 33,3% per year. Net profit for financial year 2025 was 49 430 € (33,5% of revenue). The company was profitable in all 3 published financial years. In financial year 2025 the company had 2 employees (1 a year earlier). Revenue per employee was 73 876 €. At the end of financial year 2025, total assets were 138 933 € and equity 138 757 € (99,9% of assets). Based on labour costs in the report, the estimated average gross salary was about 810 € per month.
What do the latest quarters show?
According to the Tax and Customs Board, turnover in Q3 2026 was 517 482 €, up 9791% on the same quarter a year earlier.
Who runs the company and who owns it?
The management board has 2 members. According to the register, the company has 2 owners. The largest stake (50%) is held by a private individual.
Where does the data come from and how fresh is it?
Register data (name, address, legal form, management board and owners) come from the Commercial Register of the Centre of Registers and Information Systems (RIK); changes are read from RIK every night. Financial figures come from annual reports; the latest report (financial year 2025) was filed on 01.07.2026. Quarterly turnover, employee numbers and labour taxes come from the open data of the Tax and Customs Board (EMTA); latest quarter Q3 2026. Changes, averages and ratios are calculated by entity.ee from open data and are not an official assessment.
Quarterly figures
| Quarter | Revenue | Number of employees | Labour taxes |
|---|---|---|---|
| Q3 2026 | 517 482 € | — | — |
| Q2 2026 | 49 913 € | — | — |
| Q1 2026 | 7727 € | — | — |
| Q4 2025 | 503 € | — | — |
| Q3 2025 | 5232 € | — | 3347 € |
| Q2 2025 | 40 178 € | — | 5020 € |
| Q1 2025 | 390 060 € | — | 4136 € |
Source: Tax Board open data — based on VAT returns, may not exactly match revenue in the annual report. Updated quarterly.
Dividends
calculatedDistributed as dividends 177 933 € (69% of distributable profit).
Summary of financial statements2023–2025
| 2022/23 | 2024 | 2025 | |
|---|---|---|---|
| Sales revenue | 331 850 | 838 517 | 147 752 |
| Net profit | 79 087 | 178 173 | 49 430 |
| Retained earnings | — | 79 087 | 79 327 |
| Total assets | 90 740 | 268 766 | 138 933 |
| Total liabilities | 1653 | 1506 | 176 |
| Total equity | 89 087 | 267 260 | 138 757 |
| Employees | 1 | 1 | 2 |
| Average gross salary (monthly) | — | 1489 | 808 |
| Calculated dividend | — | 0 | 177 933 |
A dash (—) means the report has not been filed or the line is not reported; 0 is a zero stated in the report.
Risks and obligations1 note5 clear
Data from public registers, not a credit rating.
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Annual reportsPDF, XBRL
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Source: e-Business Register (RIK). Files open/download directly from the official register.
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